When times are tough, like today’s current economic situation, the first budgets to get trimmed or even cut completely are the advertising and marketing budgets.  Yet for a consumer targeted business, this is the lifeline for keeping alive until we make it through.  So how can a business create an effective marketing campaign with little or no marketing dollars to back it??  Strategic Partnerships.  Times are tough; the economy is stagnant…we’re all in this together.  So if two complimentary brands can work together on a marketing campaign, the effectiveness is maximized while the cost is minimized.

Take The MEN7 Network and AskMen.com for example.  The two brands are similar, yet they don’t crossover so much that they are competitors.  AskMen.com provides Male oriented online text content, while The MEN7 Network provides Male oriented video content.  Put the two together and you have a definitive source for Men around the world to get what they want.

Click the banner to check out the MEN7 Top7:

The two brands have joined forces to bring you the “MEN7 Top7 Lists” which is a 7 week series in which they cover Top7 lists of things men want.  AskMen.com presents the editorial content on their site with supplemented MEN7 hosted video of the list which includes still shots and video  footage.  MEN7 produces the video spot and also recruited the host Katie Cleary (Deal Or No Deal Model) as the talent.

By joining efforts The MEN7 Network is able to leverage AskMen’s 7 million + visitors a month while AskMen is able to leverage the high quality HD production that goes into the MEN7 content without either having to put up production/marketing dollars outside their current existing budgets.

By getting in bed with the right partner…businesses can have joint prosperous results!!